A cup of coffee might be the classic morning beverage of choice, but matcha’s rising popularity in the U.S. makes it a close ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies ...

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

While the Matcha Girl pop-up has been popular, it’s not the only matcha spot that has gained a large following in Houston: ...

With its exceptional balance and versatility, Encha Matcha Ceremonial-Grade offers a full-bodied flavor, which earns it our ...

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...

non-jitter-inducing way — is Mind Coffee’s super-sippable iced dirty matcha latte ($6.50), served with two shots of espresso and ceremonial grade matcha. It’s super-sippable with extra oomph ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...