PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Milky nails are having a moment. See how to wear this neutral manicure trend here, featuring tips for shade choice and ...

Lakur is another of our favorite polish brands that keep the integrity of your natural nails in mind. A blend of ...

Not only has butter yellow been recognised as one of Pinterest’s top five colour trends for 2025, but Orly’s expert has ...

I know pastel colours are having a make-up moment, but how do I make them work without making myself washed out?

The highlighter stick is the newest addition to L’Oreal’s popular Lumi series, which also features liquid illuminator Lumi Glotion and Lumi Le Liquid Blush, with Kendall Jenner fronting the campaign ...

With Trump's tariff war on China, let's take a peek into the real cost of your favorite manufactured products.

New takes on legacy models, new movements, high complications, interesting gem-setting, stone dials, smaller case sizes, and more dominated the new releases.

Decant a little droplet of your chosen tip shade onto a palette, coat the liner brush in the shade and gently trace the edge of your nail to create your micro-french tip. Wait for these to dry and ...

The Chanel Fluide Enlumineu Iridescent Illuminating Fluid is a complexion-enhancing, dew-depositing liquid highlighter—that’s in a class of its own, I might add. The lightweight, blendable ...