Character has helped modernize such revered brand icons as Snap, Crackle & Pop, the Lucky Charms leprechaun and the Trix rabbit. Modernizing a character can be tricky.

The trait was signified by a straitjacket icon where gamers basically had a heads-up that the character is highly unstable. Some activists complained that calling the trait "Insane" was ...

Character training starts at home and should start early. The best opportunities for teaching positive character are found in everyday real-life situations.