The "Citra search for clear ... with a bottle of Citra Pearly White UV body lotion, for a reward of 100,000 baht (HK$25,000). Citra is a Thai subsidiary of Unilever. The advert - broadcast ...

This case study explains how Citra, a skin whitening body lotion brand owned by Unilever, regained brand equity in Thailand by focussing on 'natural' attributes. This case study describes how Citra, ...