We’re living in a “greenwashed” world, and things are often not what they seem to be. Since about 2017 (when the clean beauty ...

According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

We watched Kyle's spring livestream, and put all 37 beauty products she recommends in one place, along with what she loves ...

The beauty industry is buzzing with the rise of clean-girl beauty, and it’s clear that a more natural, effortless makeup look ...

For our 'MakeUp HerStory' series, we're spotlighting the beauty founder who is redefining clean makeup for melanin-rich, sensitive skin.