Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes designed from scratch, even bespoke corporate fonts are often modified ...

Logo and identity designer Emanuele Abrate recently conducted a very curious experiment. He decided to recreate some of the most famous logos on earth–from Adidas to Red Bull–by replacing each ...

Why Your Company Logo Is More Important Than You Think From color choice to font size, your logo says a lot about your company–so choose wisely.

Technology changes so fast that even the largest tech companies have to constantly change itself to stay alive. That means they often have to revamp their logos to create a fresher look and image ...

(The Harris campaign website calls the new logo fonts “Fearless Bold” and “Fearless Medium.”). Fast Company did not receive responses from the Harris campaign by the time of publishing.

A great logo is essential for any company to be remembered among competition. For a desktop publisher, this is all the more essential, as consumers use the company logo as the first sample of the ...

Before the company rebranded, its logo featured an overlapping font. Now, the design of the logo is much more simple with a sans-serif, bolded font, which I believe allows YSL's product line to ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this ...