While some of us prefer to select long-lasting perfumes that we can wear every day, rain or shine, others love to rotate ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A writer tests out and reviews Bath & Body Works' viral Everyday Luxuries collection, which is inspired by designer perfumes ...

Zara Cherry Smoothie vs Tom Ford Lost Cherry Zara Fleur D'oranger vs Jo Malone Orange Blossom We all know that feeling of dread when we reach the end of our favourite high-end perfume. Maybe it was a ...

a move that has so far amassed 7.5 million views and 42.2K shares on their croissant reel. The trend, sparked by an influencer's playful mispronunciation of 'Croissant' as 'Prashant,' has caught ...

Kaitlin Sullivan is a health and science journalist based in Colorado. She's been part of multiple award-winning investigations into health topics including the international medical device ...

Enter: pheromone perfume. First, let me explain what the heck pheromones are. “Pheromones are a form of biological, nonverbal communication,” says board-certified dermatologist Karan Lal ...

Synonymous with its chic, apothecary-style packaging and fresh, unisex blends, the brand regularly tops the best perfume edits from beauty editors and makes it onto bestseller lists at retailers.

Inside, you’ll find the bestselling scent, which brings together notes of juniper berry, creamy tonka bean and woody cedar to create a powdery perfume with a heady twist. In my opinion ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Spring is traditionally a time for fresh starts and new beginnings – and a whole load of new fragrances hitting the shops, as well as some existing classics. To help you to point your nose in ...