With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

AI as a sanity-checking ally. AI is being used to monitor agent stress, cognitive load, and burnout risk—acting as a real-time support system, not just a compliance watchdog. Reducing burnout, ...

Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term ...

Many business leaders feel that AI will change the nature of their business over the next two years, but only a small number ...