A series of weekly videos shared on Facebook generated 15 new customers for you over the course of a month. Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet.

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A study by ATD and the ROI Institute called Measuring for Success: What CEOs Really Think About Learning Investments found ...

The days of siloed marketing channels are long gone. In 2025, successful digital marketing strategies leverage the power of ...

Fraud prevention is another area of measurable impact. In one case, AI models identified over 86% of fraud cases by reviewing ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Exposure is a precursor to brand awareness and, therefore, a key factor in return on investment (ROI) estimations. In an analysis of televised exposure for sponsors of Formula One (F1) Racing, 80 ...