New research raises concerns about the safety of chemical hair relaxers. Now, many Black women want safer alternatives.

And the same goes for butt hair—it's totally normal and natural. In fact, it serves a very important purpose: ...

With so much internet buzz around the meaning of being “natural,” we sat down with our favorite hair experts on the matter.

Your scalp might show through, or your hairline might display patches when pulled back into a ponytail. Extensions are an ...

Concerns about health risks, including links to gynecological tumors and uterine cancer, are driving a shift in Black hair care away from chemical relaxers.

Dancehall legend Vybz Kartel says he won’t bleach his skin again, embracing a fully melanated lifestyle after years of ...

Acquired by Sumin Lee, Beauty of Joseon was reinvented and relaunched globally in 2019 with its first product, the Beauty Cream. But it was the brand’s sunscreens that majorly took off with shoppers.

These biodegradable capsules contain a single dose serum that has been clinically proven to "take up to 10 years off your ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Aparna Upadhyaya Sanyal’s Instruments of Torture is a powerful literary collection that delves into the psychological and ...

What goes into the best Easter baskets? Some people would say chocolate, while others would say nonperishables like skincare products.