Marketing: Consumers navigate choices through trade-offs, balancing quality, quantity, and even emotional connections like ...

With their ability to track TV viewers' behavior, including what they watch and search for on their TVs, smart TVs are a ...

LG has licensed tech that claims to interpret TV users’ feelings and convictions. The company will use this data to more ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

The deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotional and psychological drivers to help ...

By promoting your brand through video, you can build deeper connections with your audience and succeed in today's highly ...

Rahul Dayama explains how the brand’s anti-sprawl strategy—no new categories, no physical stores—is helping it stay efficient ...

The average spend on non-bridal jewelry is up 28% in 2025 over 2023.

Artificial intelligence is revolutionising packaging design, allowing brands to predict consumer reactions and create ...

Campaign Middle East speaks agency leaders and client-side marketers about adoption, segmentation, consumer insights and ROI within gaming.