The best lash primers help you get the most out of your favorite mascara—hello, low effort. Whether your ideal flutter craves ...

Beauty (ELF) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term. Shares of this ...

Why We Love It: For those who love a multi-purpose product, MAC's paint pot acts as a cream eyeshadow and primer. This highly ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

Luckily, ELF just made your summer gloss picks a whole lot easier, dropping three new shades in their already impressive range.

Shares of cosmetics companies E.l.f. Beauty, Estée Lauder and Coty fell after the U.S. announced reciprocal tariffs on the European Union, China and other countries where they have manufacturing ...