One shopper writer swears by e.l.f. Cosmetics’ new cooling primer stick that blurs pores and hydrates underneath your makeup.

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, and niacinamide, it's an excellent day moisturizer for the price.

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

TikTok’s renowned Get Ready With Me (GRWM) content finds a place at the vanity table alongside e.l.f. makeup in a new late ... including the e.l.f. must-have primer portfolio, lip products ...

Customers can claim freebies on a wide range of beauty and nail products, such as primer, nail polish, setting spray, mascara ...

Blurring the lines between fake tan and makeup, the best bronzing drops will give your face a golden glow, sans any exposure ...

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty (ELF.N), opens new tab for about $1 billion, giving the budget cosmetic retailer access to a celebrity ...

Hailey Bieber attends the 2025 Met Gala in New York on May 5. Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion US, giving the budget cosmetic ...

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a ...

The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip Primer, are now available with Prime benefits. Milk Makeup has gained popularity on TikTok for its easy-to-use ...