Blurring the lines between fake tan and makeup, the best bronzing drops will give your face a golden glow, sans any exposure ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a ...

Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for ...

One shopper writer swears by e.l.f. Cosmetics’ new cooling primer stick that blurs pores and hydrates underneath your makeup.

The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip Primer, are now available with Prime benefits. Milk Makeup has gained popularity on TikTok for its easy-to-use ...

This "lightweight" fluid is a bit of a multitasker, as it can be used as the last step in your skincare routine on its own to protect from sun damage, while also acting as a makeup primer.

Rhode’s success is due, in equal part, to celebrity, marketing and status. The deal shocked much of the cosmetics world. Alexis Androulakis, a beauty industry veteran and one of the creators ...

2-in-1 Formula: Functions as both a makeup primer and a strobe cream. Golden Pink Glow: Enhances radiance with a warm, soft golden-pink shimmer. Infused with Vitamin C & Niacinamide: Brightens, ...

Formulated by Korean manufacturers with pearl powder, this eyeshadow primer is a secret weapon product that works to brighten your skin, enhance your eyeshadow color and give long-lasting oil control, ...

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, and niacinamide, it's an excellent day moisturizer for the price.

Copyright 2025 The Associated Press. All Rights Reserved. Copyright 2025 The Associated Press. All Rights Reserved. E.l.f. Beauty has acquired Hailey Bieber’s Rhode ...