Meet man who sold detergent on bicycle, built billion-dollar company, later one mistake led to downfall of his household brand, it was...
By the 2010s, market share of the company had fallen to just 6%. Despite attempts to expand into soaps and personal care, the ...
Meet Karsanbhai, the man behind India’s favourite detergent brand Nirma, but what led to its downfall? Reasons are…
Founded by Karsanbhai Patel in 1969, Nirma rose to prominence in the detergent market by the 1990s. Its success was driven by ...