Online shoppers are at the frontlines of Nike's battle against discounts. The sportswear giant is working to reposition its online marketplace, Nike Digital, to a "full-price business," the ...

Highly rated running shoes don't usually cost less than $50, but Nike is making that happen right now with an excellent sale price on a popular pair of sneakers. Nike is selling Nike Flex Experience ...

The "Bred" Air Jordan 1 colorway is one of the most iconic designs The Big Swoosh has ever produced. But don't just take my ...

And this is the Yeezy Boost 350 V2 Core Black/Red, which retailed ... These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with ...

Stephanie Keith/Getty Images/Getty Images Nike, the world's largest sportswear company, is struggling with a sharp decline in sales as consumers steer away from expensive sneakers and athletic wear.

And this is the Yeezy Boost 350 V2 Core Black/Red, which retailed ... These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with ...

Customers are changing their behaviors, passing up expensive sneakers ... these sneakers at full prices. Nike also wants to push shoppers to buy new, higher-priced Air Max shoes and newer Pegasus ...

Nike is shifting its online marketplace to a full-price model, reducing discounts. Revenue for Nike Direct was down 10% on a currency-neutral basis in fiscal Q3. CEO Elliott Hill had previously ...