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The ‘Grand Prix Effect’: How Motorsport Weekends Became The New Festival Circuit For Brands
In an era where experiences are the new luxury and culture is co-created between consumer and brand, motorsport has shifted gear. No longer just the preserve of hardcore ...
Michael Schumacher's signature on helmet worn by F1 champ Jackie Stewart at charity drive in Bahrain
SAKHIR, Bahrain (AP) — Formula 1 champion Jackie Stewart wore a helmet bearing the signature of all living Formula 1 ...
Haas Ends Trademark Loss Appeal Over Ex-Formula One Boss' Book
Haas Automation Inc. asked the Ninth Circuit to dismiss its appeal of a trademark lawsuit loss against former Formula One ...
Autosport on MSN4d
Faster pasta: Barilla name returns to F1 as official partner
Paolo Barilla won the 1985 Le Mans 24 Hours and entered 15 F1 grands prix with Minardi in 1989-90 before returning to the ...
The SportsRush6d
“I Was Not Gonna Argue With Lamar Jackson”: Dale Earnhardt Jr. Finally Breaks Silence Over Trademark Battle With NFL Star
Dale Earnhardt Jr. gives a detailed explanation of his unnecessary trademark battle with NFL quarterback Lamar Jackson.