It's too early to call the rollout a success, but people will happily pay through the nose for branded fruity spreads ...

FROM designer dupes and Disney collections to trendy homeware, Primark has built up a reputation for being the cheap ‘one ...

Bombay Shirt Company offers custom-made menswear with personalized shopping experience, aiming to revolutionize the fashion ...

When you think of AI-driven SaaS startups, your mind likely goes to Bangalore, Gurgaon, or Mumbai. But one of the most promising high-tech startup is emerging from a non-metro in central India – ...

Behind every great brand is a story built on authenticity, strategy, and a deep understanding of people. In today’s ...

For decades, the global garment industry has been marred by tragedy—fires, factory collapses, and preventable deaths. Just ...

Max Fashion, a leader in India's fashion retail space, made a striking debut at the 25th edition of Fashion Week x FDCI, ...

With Ishaan Khatter's unexpected sun moment, a runway filled with unstoppable energy, and the coolest SPF drop of the season, the Lakme Sunstopper Show & Suncare Party proved that when it comes to ...

The Amazon Ultimate Brand Sale offers at least 50% off on stylish kurtis and suits. Shop for casual, office, and festive wear at unbeatable prices.

Day likely had its origin way back in the 15th Century. But today it's become more of a day for marketing mischief by big ...

One Redditor from India is noticing an odd and ironic trend among thrift store shoppers caught up in fast fashion: gluttony.