The Delhi HC has allowed Crocs to continue challenging copycat products that allegedly imitate its globally recognised design ...

President Donald Trump on Thursday said he plans to host a UFC fight on White House grounds as he kicked off a series of ...

Is the Nothing Phone 3 worth it? I break down performance, cameras, battery, and how it rivals pricier flagships like the Galaxy S25 and iPhone 16.

Among the first was Apple’s acquisition of Beats Electronics, a headphones and streaming business co-founded by Dr Dre, a ...

E-commerce start-up Noli delivers hyper-personalised multi-brand product recommendations using advanced artificial ...

President Donald Trump unveiled his latest business venture on Monday — a fragrance line. Trump expanded his extensive business empire with a new fragrance line, with options for both men and women.

Nestlé filed a petition in an attempt to have Seattle Strong, a small, locally-based coffee company, change its business name ...

Major food and agricultural groups are publicly positioning themselves as fans of the “Make America Healthy Again” movement, ...

During today’s PlayStation State of Play, Arc System Works and Marvel Games revealed a brand-new fighting game called Marvel Tokon: Fighting Souls. For those who love a Street Fighter-style game ...

Premium Creative guns are busy fighting the adaptation challenge “AI today is like the Swiss Army knife of creative departments,” says Shashwat Vatsa, AVP - brand at Olyv.

The brands winning today are doing more than optimizing their websites. They’re building authority, showing up in high-trust ecosystems, and future-proofing their visibility for an AI-driven future.

Fighting AI with AI Furthermore, despite the challenges it poses, AI itself can also be an asset to legitimate brands. Schrader says: “The best way to combat the increased volume of [listings] based ...