Henry Rose, the genderless fine fragrance brand founded by Michelle Pfeiffer, just launched its latest scent, and when I say "just," I mean it. It went live today, but it won't be available to shop ...

You know that hair product you have that leaves your mane smelling like luxury and always gets you compliments? Whether it's ...

But now, the world of fine fragrance is expanding into the car space, and what was once an overlooked functional product is ...

In 2024, our noses had a field day. The rise of Fragrance TikTok made people dive into niche scents and rediscover old gems. More fashion brands and celebrities have launched extensions of themselves, ...

To mark the breakthrough launch, Moroccanoil has signed American actress Adria Arjona as the muse for L’Originale Eau de Parfum’s advertising campaign.

Here at Post Wanted, we love dupes. In 2023, Target launched fine’ry., a perfume line with spot-on dupes for expensive scents from luxury labels. Last year, Bath & Body Works is getting into the ...

Peach Infusion, Watermelon Freeze, Cherry Spritz, Cocoa Velvet and Purple Patchouli, an Asda exclusive, join the range that ...

Maesa leveraged the latest developments in generative artificial intelligence to revolutionize its marketing and content ...

But Swift’s love for richly romantic scents predates her Tom Ford fixation: She often wore her own line of fan-favorite fragrances that we produced by Elizabeth Arden. Between 2011 and 2014 ...