Notably known for his tactical ingenuity and player development, Popovich has led his team to five championship victories, marking him as one of the league's most formidable figures. However, as the ...

The Nike GT Future is the latest in basketball tech. Check our Sneakers news for more upcoming releases and breaking content!

Nike will vastly increase its output of Kobe Bryant products over the rest of 2025 and the entirety of 2026, and one of the ...

The Phoenix Suns' earliest connection to the Nike Basketball brand occurred nearly a half-century before their all-time ...

After Booker rebounded an Ole Miss miss while wearing one shoe, she flipped the basketball to Harmon. In turn, Harmon flipped Booker's shoe back to the SEC Player of the Year. Harmon then quickly ...

Kansas State star seniors Ayoka Lee and Serena Sundell reflect on their legacies and futures after the team's Sweet 16 loss ...

New Balance announced a new collab with L.A. lifestyle brand Bricks & Wood. Introduced at All-Star Weekend, new colorways are ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...

Michigan basketball's season ended with a 75-62 loss to Auburn Friday in the regional semifinal and as media entered the ...

And no-one was talking about his footwear. Vaccaro says his conviction in the youngster’s potential was forged the moment he ...

Derrick Rose threw the first pitch at the White Sox opener and debuted unreleased adidas x Fear of God sneakers in a surprise ...

Nearly every year there's at least one lovable underdog that rises from obscurity in the NCAA Tournament to capture the ...