What do bra fitting and body armor testing have in common? Andrea Porter's dissertation. When Porter took a sabbatical from ...

A brand refresh is usually a distress signal. A “new look, same great taste” attempt to cover up a flatlining brand. But Bodyarmor, the sports drink that’s managed to elbow its way on to ...

The Royal Ballet School’s new artistic director has declared that plus-sized dancers are the future after a former student alleged that teachers had “body-shamed” pupils. Iain Mackay ...

"I knew since coming into the league that I wanted to be a part of the Bodyarmor organization and everything they have to offer, very excited for the future," he said. "It’s a prestigious roster.

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from its top ...

In the wake of tragedy, bravery stood tall - and so did preparedness. On April 17, 2025, a tragic school shooting occurred on the campus of Florida State University. As news of the unfolding ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. BodyArmor this month is rolling out a refreshed ...

BodyArmor this month is rolling out a refreshed visual identity and its largest national campaign yet, per details shared with Marketing Dive. Both efforts attempt to separate the Coca-Cola-owned ...

Herr envisions a future where prosthetics such as the BiOM can be merged with the human body. Amputees who sometimes have to endure chafing and sores while wearing their devices might one day be ...