If Lorelai from Gilmore Girls were part of Gen Z, you’d catch her posting morning Pilate routines, and clutching a frothy iced matcha with almond milk post, and dubbing it her ‘plant-powered phase.

Enjoy the deep, toasty flavor of roasted green tea in this creamy homemade Hojicha Ice Cream! Made with real hojicha leaves ...

Additionally, Emeri has two other traditional matcha preparations on the menu. Usucha is a water-based matcha preparation, ...

Looking for an easy way to boost your cognitive performance? A daily mug of green tea – particularly the roasted form, Hōjicha, could help, says a new study.

The hōjicha latte is an underhyped drink with the potential to dethrone matcha as the drink of choice among pilates princesses and Gen Zers. Low in caffeine and boasting a smokier, sweeter, and ...

Hojicha is the new flavour making desserts toasty, nutty and brown You know you've made it when you've got your own line of soft serve and are a Starbucks frappucino flavour.

Maruwu Seicha’s matcha no. 3 gelato ($7.40), mango matcha latte with snow top ($7.50), hojicha latte with Okinawa boba ($7.20) and Uji matcha tart ($4.50). Photo by Adrienne Mitchel. It’s a ...