Please view our affiliate disclosure. Creating a strong brand identity is one of the most important aspects of a business. A well-designed logo is often the first impression a company makes on ...

AI agents—algorithms empowered to take action on a user’s behalf—are starting to fundamentally reshape the business and consumer landscapes. Case in point: Enough consumers are skipping ...

Driven Brands (DRVN) announced that its board of directors has named COO Daniel Rivera as president and CEO and has appointed him to the board, effective May 9. On February 24, Jonathan ...

For Frank Keller, it’s a pivotal moment at PayPal. After two years, two CEOs and endless brand strategy meetings, the company is, in his view, ready to redefine the world of business payments.

Symbols allow logos to communicate ideas and values efficiently. As a visual shorthand, they tap into our collective unconscious and leverage associations we already hold. Clever use of symbolism ...

This week, Meghan, the Duchess of Sussex, announced the relaunch of her lifestyle brand, American Riviera ... their historic coat of arms in its logo, which features a palm tree and two birds.

This week, Meghan Markle announced a relaunch of her much anticipated but delayed lifestyle brand, changing its name from “American Riviera Orchard” to “As Ever.” Along with an Instagram ...

Meghan Markle, the Duchess of Sussex, has recently introduced her new lifestyle brand, As Ever, replacing the previously announced American Riviera Orchard. The launch was revealed on Instagram where ...

There’s a reason for that. Square logos were designed to fit neatly into our digital world while still standing out among other brands. They can be considered the Swiss ... There’s a reason for that.

As part of the brand’s modernization, JM Smucker also updated Hostess Brands' logo and refreshed its packaging to be more appealing, accessible and impactful in stores. The product names now ...

Francisca "Xisca" Mora, the mayor of the Mallorcan town of Porreres in Spain, claimed to local outlets that the Duchess of Sussex’s brand logo is "an exact copy" of their historic coat of arms.