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The rebrand, designed by the global creative consultancy Lippincott, includes a new wordmark, refreshed logo, and pared-down color scheme. It’s set to debut across Korean Air’s operations and ...

SEOUL, March 11 (Yonhap) -- Korean Air Co., South Korea's flagship air carrier, on Tuesday introduced a new brand logo, marking the airline's first major brand update in 41 years. Korean Air revealed ...

The South Korean carrier presented a Boeing 787-10 with its new logo featuring a blue taegeuk symbol at a press event in Seoul Tuesday, the airline’s first design change since 1984.