The most famous prize in club football, the UEFA Champions League trophy is heading for Vietnam, Indonesia, South Africa, ...

As the UEFA Champions League quarter-finals begin, Heineken extends its "Cheers to Hardcore Fans" campaign, celebrating true ...

The Cheers to Hardcore Fans campaign challenges old ideas about what it means to be a “hardcore” fan. Instead of focusing on ...

Rushing the quarter-finals again made no sense whatsoever while botched TV deals a sign of chickens coming home to roost ...

Football lovers recently enjoyed the exclusive launch of Heineken’s Social Screen ... at transforming the solitary viewing of UEFA Champions League matches into a vibrant social event ...

The WPP team will operate from WPP's Amsterdam Campus and will collaborate closely with the global Heineken® team to drive ...

P Heineken® is once again redefining the football fan experience as it kicks off the UEFA Champions League knockout stages in Nigeria with its exciting campaign, ‘Cheers to the Real Hardcore ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, including Heineken, Heineken 0.0, and Heineken Silver. This expands ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...