Hello Kitty's grip on kawaii culture is slowly loosening as fans flock to a more punk mascot from Sanrio that they find more ...

Next June, He-Man will make his big and powerful comeback. The reboot Masters of the Universe movie, starring Nicholas ...

Netflix’s upcoming stop-motion series My Melody And Kuromi brings Sanrio’s cutest rivals together for a nostalgic adventure. Here’s what to expect!

While Hello Kitty still leads, Sanrio has pushed others like My Melody, Cinnamoroll, and Kuromi to the front, allowing them to run multiple campaigns in parallel.

Avail will sell Sanrio shirts of Hello Kitty, Kuromi, and My Melody with the Honda Super Cub motorcycle and logo.

Joining Hello Kitty at the Oita airport are friends like My Melody, Little Twin Stars and Pochacco. All are characters from Sanrio, the merchandising company behind her universe of cuteness.

Photo: Sanrio Entertainment Co., Ltd. As of April 13, the airport has officially renamed itself Oita Hello Kitty Airport, and it will stay that way until October 13 – the end date of Expo 2025.

Sanrio announced the release of new Hello Kitty and My Melody yukata and jinbei clothing for children in Japan.

Sanrio welcomes Spring 2025 with the Hello Kitty Sakura Blushing collection, a unique series inspired by the magical season of Japanese cherry blossom bloom, known as the Sakura flower. This ...

Today, Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experiences. The ...

Of course, no discussion about Sanrio would be complete without mentioning Hello Kitty, the brand’s most famous ambassador, who has collaborated with My Melody in various products over the years.

Sanrio partners with popular tech accessory brand CASETiFY for a new futuristic collection of My Melody phone cases and other accessories.