Said Sudheer Kosaraju, Once Again’s Chief Commercial Officer, “We’re excited to bring to market a high-quality and allergen-friendly upgrade to a childhood favorite snack. Our new graham crackers are ...

was the first commercial brand to mass produce and market graham crackers in 1898. The runner up choice, Nabisco's Honey Maid Grahams, were originally launched in 1925 by Pacific Coast Biscuit ...

The brand reinvigoration of Honey Maid graham crackers started with a "fearless letting go" – and, shortly before that, a less successful repositioning exercise. Addressing an audience at the ...