The story behind Kamala Harris’s ‘When we fight, we win’ slogan. Harris did not coin the phrase: It’s been used for years, and she only adopted it recently.

One Clinton slogan, however, did catch on, and penetrated quickly into popular parlance. “I’m in to win,” she said when she announced her campaign in late January.

The “Just Do It” slogan feels like it’s been around forever, but it actually only came about in 1988, when ad executive Dan ...

"When it's win or go home, everything takes on greater importance," the Cavaliers wrote in an e-mail announcing the slogan. "Everything is on the line. Every single thing matters -- everything.

In addition to a new general slogan, Allen’s bill would also create a special D.C. statehood plate, with proceeds going to city efforts to win approval for the District to become the 51st state ...

Political slogans date back centuries, and they have long moved American voters and defined elections. In 1840, William Henry ...