Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast reported. These ads intend to entertain viewers while delivering measurable ...

emerged as the leading insurance mascots in Ad Breakthrough, Messaging, and Branding categories. Their consistent use of recognizable brand cues—including the bold yellow visuals, the Statue of ...

Liberty Mutual's LiMu Emu and Doug Take the Top Spot: Liberty Mutual's dynamic duo, LiMu Emu and Doug, emerged as the leading insurance mascots in Ad Breakthrough, Messaging, and Branding categories.

No mascots. No clever commercials. No snazzy names. It’s literally called California’s Low Cost Auto Insurance. Amy Nungaray is with the California Department of Insurance and serves as the ...

PhRMA is again turning up the heat on both big insurance companies and their pharmacy benefit managers (PBMs) in a new ad ...

It was a busy day for the Illinois House of Representatives Tuesday with a slew of bills passing through the chamber.

The Greater Wausau Chamber of Commerce will offer members a first look at a new health plan solution during a special program ...