The brighter the fish, the bigger the price tag ... And just like prized dog breeds, Japanese people take koi breeding very seriously. There are regular competitions to name the top koi.

Japanese koi are considered a stronger breed than those in the West, with breeders focusing on maintaining a high-quality ...

The All Japan Nishikigoi Show is one of the world's most prestigious koi competitions, where breeders and collectors from ...

Koi diplomacy is back with Japanese nishikigoi ... authorities have agreed to resume imports of these vibrantly colored fish, although the reason for the suspension remains unclear.

A dealer who sells Japanese koi primarily in India also received the Excellence Award for the Bekko variety. Award-winning koi often increase their value significantly, with individual fish ...