This week it is written by Joanna O’Connell, Lead Analyst, AdExchanger Research. I was in a meeting with an ad tech company recently, listening to its executives pitch the company’s “multichannel” ...

Joanna O’Connell has been a vocal advocate for programmatic since its early days, first as an executive at Razorfish circa 2007 and later as Forrester analyst and MediaMath CMO. She even worked at ...

To tell the MediaMath story in a clearer, more resonant, more client-focused way. We’re doing great, industry-disruptive things here amidst what we believe are massive changes in the marketing ...

Joanna O'Connell joined ad tech company MediaMath as chief marketing officer after a stint as lead analyst at AdExchanger. RTBlog had the pleasure of speaking with her on the industry and ...

Joanna O'Connell has been named chief intelligence officer, North America and will lead the marketplace intelligence team that helps clients navigate the region's media landscape.

As chief intelligence officer for Omnicom Media Group, the media services division of Omnicom, Joanna O'Connell uncovers and translates marketplace signals into strategies that will deliver better ...

Yahoo! caught up with Joanna O’Connell of Forrester Research while at Internet Week, where she shared her thoughts on the explosion of data that marketers today are facing.

#joanna o’connell'It's a problem, but we can fix it': marketers vow to defeat ad fraud MEDIA360 SUMMIT - Ad fraud is a problem, but the industry can resolve it if all parties work together, ...

NEW YORK, May 8, 2023 /PRNewswire/ -- Independent global marketing consultancy R3 has appointed digital advertising analyst Joanna O'Connell as EVP, Innovation across its agency, media and ...

NEW YORK, May 8, 2023 /PRNewswire/ -- Independent global marketing consultancy R3 has appointed digital advertising analyst Joanna O'Connell as EVP, Innovation across its agency, media and ...