LeBron James becomes the first pro athlete turned into a Ken doll, but one funny accessory is noticeably missing.

EL SEGUNDO, Calif. (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

It almost feels fake, but Los Angeles Lakers star LeBron James is getting his own signature Barbie doll as part of the NBA ...

NBA legend and four-time champion LeBron James has officially added a new title to his storied legacy: Barbie's first-ever ...

The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron ...

LeBron James is Kenough. The Los Angeles Lakers superstar was announced as the first male athlete to be a "Kenbassador" ...

The doll wears a blue and white varsity jacket with “LJ” on the front and “LEBRON” on the back. Three patches show his jersey ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

In this week's sports business cheat sheet from The Athletic, we dig into the Masters, LeBron James' new Barbie crossover and more.