In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, he is taking his shoe company with him.

Alexander's relationship with Converse, including his unique role and how he's using his first-ever shoe to honor his family.

One half of the Splash Brothers for the first 13 seasons of his NBA career, Thompson joined the Dallas Mavericks via a sign-and-trade in summer 2024, ending his longtime partnership with fellow ...

Tyrese Haliburton launched his Puma Hali 1s in the most dramatic fashion possible — with a Finals game-winner.