The 90s aesthetic, characterized by its relaxed and carefree vibe, resonates with the younger generation seeking a break from the constraints of contemporary fashion. South Korean street fashion ...

From Miss Sohee's flamboyant demi-couture to Andersson Bell's Seoul street style-inspired designs, Korean fashion has never ... style with a minimalist Scandi aesthetic. 'They perfectly balance ...

Antipathy to 'new money,' fatigue over kitschy pop culture and economic recession play as factors for the rise of old money aesthetic ... A Korean algorithm-driven e-commerce fashion platform ...