In anticipation for the F1 Chinese Grand Prix, The LEGO Agency China recently launched "Build The Thrill," a one-of-a-kind ...

Some 85% of people who engaged with Lego’s recent F1 partnership were new to the brand, explains strategy boss Claire Miller.

While Flash has long since fallen out of use, LEGO in South Africa is again using the concept of a free, browser-based game to bring in support for its F1 toys. This game can be played on Great ...

The UK’s largest independent toy retailer, The Entertainer, has announced a renewed partnership with the LEGO Group, giving ...

The Italian’s return to F1 as Alpine’s adviser is central to the latest instalment of DtS. The wildly successful series has ...

The commemorative set is currently on sale at Amazon for £54.99. Moving back to the LEGO Technic range, this Mercedes F1 car is over 20% cheaper than the RRP in Amazon's spring sale (offer price ...

The Sapporo Win this Fish Integrated Path to Purchase promotion won the Tom Harris Retail Marketing (Best in Show) Award.