The famous brick-building toy company joined forces with F1 last year to produce a range of new sets targeting several ...

In anticipation for the F1 Chinese Grand Prix, The LEGO Agency China recently launched "Build The Thrill," a one-of-a-kind ...

Some 85% of people who engaged with Lego’s recent F1 partnership were new to the brand, explains strategy boss Claire Miller.

At the heart of the fan interaction zone is the LEGO F1 Fan Experience Station, themed "Build the Thrill," offering an immersive play environment for attendees. The station is divided into three main ...

Lego has also launched an online F1 portal with explainers about the racing and the teams. Formula 1 entering into a partnership with the world's largest tire manufacturer is something you expect.

Federico Begher, senior vice-president of new businesses at the LEGO Group, said: "We're thrilled to kick off an incredibly ...

For the grownups, there are also highly detailed 1:8 scale sets from Technic that cost more than $200 each. Lego has also launched an online F1 portal with explainers about the racing and the teams.

LEGO and Formula 1 have revealed all the experiences planned for this year following their partnership. From exciting in-race activities to digital content and experiences, both in stores and at ...

There've been many Lego racing sets over the years, including a partnership with Ferrari that produced a scale model of the F310 F1 car back in 1998. More recently, the Speed Champions series brought ...

Who’d have thought everyone’s favourite moustached Brummie would be immortalised as a LEGO minifigure? This scale model is the perfect centrepiece for any fan of F1 history, complete with ...

While Flash has long since fallen out of use, LEGO in South Africa is again using the concept of a free, browser-based game to bring in support for its F1 toys. This game can be played on Great ...