The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

Luka Doncic's No. 77 Lakers jersey was the NBA's most popular jersey for the 2024-25 regular season based on NBAStore.com ...

Los Angeles Lakers star Luka Doncic is the first non-American player to top the list of the NBA's most popular jerseys.

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

In a scene that feels more like a surreal performance art piece than a typical product launch, a man dressed in full Los Angeles Lakers gear complete with LeBron James' signature b ...

Los Angeles Lakers star LeBron James is still a menace on the court at age 40 -- and apparently still just as big of a draw in the merchandise world.

For over a decade, the NBA jersey sales champion has usually boiled down to two superstars: LeBron James and Stephen Curry. However, Doncic's arrival has disrupted this trend dramatically. His number ...

The Los Angeles Lakers are set to take on the Minnesota Timberwolves in the first round of the NBA Playoffs on Saturday. LA ...

Los Angeles Lakers guard Luka Dončić has topped the NBA’s list of most popular jerseys for the 2024-25 regular season, ...

Luka Doncic makes history as the first non-American player to top the NBA's most popular jersey list, pushing the Lakers to ...

The Los Angeles Lakers have long stood as one of the NBA’s most iconic franchises. From Jerry West and Magic Johnson to Kobe ...

Luka Doncic is back in Dallas for the first time since his trade to the Lakers, and he's expected to put on a show.