As part of Barbie's "Signature Kenbassadors" series, James' limited-edition Ken Doll will be available starting April 14 — here's where to buy online ...

Nike (NYSE:NKE) adding to its long history of deals with NBA stars with a new collaboration with Ja Morant and Kraft-Heinz's (NASDAQ:KHC) Kool-Aid brand. The new Nike x Kool-Aid Ja 2 was highlighted ...

The sportswear giant has announced an unlikely partnership with Kool-Aid, which it said blends “sneaker culture, ...

C Hines, my trainer told me to blackout tonight,' Edwards said in an on-court interview after the game. 'So I tried to do ...

With the arrival of LeBron James and Deion Sanders' Nike LeBron 21 "Prime '93" sneakers just around the corner, another ...

Enter the Nike ReactX Rejuven8 comfort and style combined. Nike is releasing three colorways ReactX Rejuven8 on the same day ...

Puma and Hornets All-Star LaMelo Ball are five years into a 10-year, $100 million dollar endorsement deal, and any hype ...

Kobe Bryant left behind basketball memories and moments that people want to hold onto forever. That's why auctions keep ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

LeBron James is arguably the greatest to ever play the game of basketball. Every day, we’re amazed by his longevity on the court—but his longevity off the court ...

Austin Reaves has emerged as the third head of the LA Lakers' three-headed monster. Even when Luka Doncic and/or LeBron James have been out with an injury, he's stepped up for JJ Redick's team.

Carmelo Anthony, Maya Moore, Sylvia Fowkes and Dwight Howard are going into the Basketball Hall of Fame later this year.