LeBron James has ascended to basketball legend status and is a cultural figure who rose from humble beginnings to achieve the ...

LeBron James and Steph Curry have long been considered the two biggest stars in the NBA. Such was evidenced by their jersey sales, which consistently ranked in the top two among NBA players since ...

Luka Doncic's jersey has become the highest-selling among NBA players, overtaking Steph Curry and LeBron James in sales. In February, the NBA world was rocked to the core when the Dallas Mavericks ...

After being traded from the Dallas Mavericks to the Los Angeles Lakers, star guard Luka Doncic accomplished a feat that hadn't been seen in a decade. Per NBA insider Marc Stein, Doncic surpassed ...

Dončić becomes the first international player to lead the NBA in selling jerseys in a season by besting Curry and teammate LeBron James who finished No. 2 and No. 3 in sales, respectively.

For the first time in more than a decade, someone who isn't Stephen Curry or LeBron James holds the most-sold jersey in the NBA. On Monday, the league announced that Los Angeles Lakers guard Luka ...

Dončić becomes the first international player to lead the NBA in jersey sales in an season by besting Steph Curry and Lakers teammate LeBron James, who finished No. 2 and No. 3 in sales ...

Dončić, who is from Slovenia, is the first international player to top the most popular jerseys list and the first player other than Stephen Curry or LeBron James to top the list since the 2012 ...