LeBron James is taking his talents to Mattel as a "Kenbassador." Why it matters: A new Barbie collaboration makes him the ...

Via Nike A second Deion Sanders-inspired colorway of LeBron James' signature shoe will soon ... featuring a Diamond Turf-inspired upper paired with Zoom Air cushioning at the midsole.

Or a Penny Max 1 x JKidd Zoom Flight ... Pairing James and Sanders is an incredible start, but the market will dictate how successful this will be. The Nike LeBron XXI “Prime 96” (HV1221-100 ...

Foot Locker is running a huge sale on select LeBron James sneakers this week ... Loaded with Air Zoom units, these LeBron-inspired shoes discard the excess weight and are curved to bend in ...