What is a badge in any case? It’s a complicated question to answer. Perhaps your football club’s most ubiquitous symbol is a storied, heraldic design harking back to the local coat of arms or ...

What is the story behind Leeds United's ’smiley’ badge? Back in the 1970s, Leeds United were not only one of the best teams in Europe, but also trailblazers when it came to kits and marketing.

Leeds have released their new yellow away kit, which also features a return to a fan favourite badge ...

Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity ...

The new Leeds United badge design - to be launched on the club’s centenary next season - is pretty telling of where the club and football in general now is. Just look at it.

Leeds United have promised a rethink over the club’s new badge after fans reacted with dismay to the design revealed to mark their centenary in 2019.

The release of Leeds United’s new club crest has been met with widespread horror by their fans and amusement by everyone else. The new badge – featuring a player beating their chest under the ...

Leeds United have unveiled their new club crest and the general reaction, to put it in the kindest terms possible, has been of intense mockery. Ditching the "white rose" badge they've sported for ...

Rio Ferdinand's old club Leeds United unveiled its new badge today - and football fans are having a good old laugh about it. The new badge, which is a cartoon of a footballer in a chest-thumping ...

LEEDS unveiled their new club badge… and took an absolute pummelling for its “absolutely awful” design. The Elland Road side insisted their controversial new crest was “an e… ...