What is the story behind Leeds United's ’smiley’ badge? Back in the 1970s, Leeds United were not only one of the best teams in Europe, but also trailblazers when it came to kits and marketing.

Leeds United stumbled into this minefield in 2018 when they tried, with crushing results, to change the crest on their shirt. The design, depicting the famous “Leeds Salute”, was released for ...

Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity ...

— Leeds United (@LUFC) January 24, 2018 Most people don’t like change so whenever a football club dares change their crest it’s met with much scepticism. But surely some must have been upgrades.

Leeds United have unveiled their new club crest and the general reaction, to put it in the kindest terms possible, has been of intense mockery. Ditching the "white rose" badge they've sported for ...

Leeds United have promised a ­rethink over the club’s new badge after fans reacted with dismay to the design revealed to mark their centenary in 2019. The crest, which the club say celebrates ...

Leeds United badge: Owners ruin the heart of Leeds in Americansed commercial exercise SO LEEDS UNITED have rebranded with a new club badge. Oh dear. By Joe Short. 17:15, Wed, ...

Leeds are a monster of a club when it comes to commercial power in the Championship, the second tier of English football.Their kit revenue for the 2022-23 season ranked as the 16th-highest in ...

Rio Ferdinand's old club Leeds United unveiled its new badge today - and football fans are having a good old laugh about it. The new badge, which is a cartoon of a footballer in a chest-thumping ...

LEEDS unveiled their new club badge… and took an absolute pummelling for its “absolutely awful” design. The Elland Road side insisted their controversial new crest was “an e… ...