Trail Blazers guard Damian Lillard made his debut Thursday in a series of Adidas television ads promoting one of its official NBA jerseys.

UPDATE (07/01): Adidas has officially confirmed that Lillard's 10th signature shoe, the Dame X, will make its retail debut ...

In 2014, USA Today reported that Lillard and Adidas agreed to terms on a shoe deal in excess of $100 million — widely believed to be the third largest shoe contract for an NBA player.

Damian Lillard and the Portland Trail Blazers take on the Golden State Warriors on Saturday night in Oakland. Lillard, 26, graduated from Oakland High school in 2008, and returned there on Friday for ...

Damian Lillard got new Adidas uniforms for his former youth basketball team, the Oakland Rebels. Here's a photo of Lillard modeling the uniform.

In all, there were four other Adidas athletes on the Rockets who were devastated by Lillard's big shot: Jeremy Lin, Patrick Beverley, Omri Casspi and Donatas Motiejunas.

For the 2015 "Made in March" collection, teams will be able to wear special D Lillard 1's, J Wall 1's and D Rose 5 Boosts.

Las Vegas Aces star Chelsea Gray brings star power to the launch of Damian Lillard’s Adidas Dame X sneaker ahead of its July ...

Damian Lillard on Thursday showed yet again why he's a coveted endorser. Lillard stars in a new commercial from Adidas and the NBA for replica jerseys known as Swingman jerseys.

You can get an authentic jersey Damian Lillard jersey for $200 over at Nike.com if you want the same one that Dame wears on court. Can’t afford the authentic?

Portland Trail Blazers star Damian Lillard returned to his high school on Friday to throw an adidas party Oakland won’t soon forget. Lillard returned to Oakland High to celebrate the release of ...