From concealers that disguise dark circles in seconds to lip stains that last through your morning coffee and beyond. View ...

The Rhode peptide lip shape is a buzzy product on TikTok, but does it pass the test for three PureWow editors? Let’s find out, including photos of our editors.

It is time to update our beauty collection with the must-have lip glosses of the season as Spring blooms. The world of lip ...

Though the only Euphoria and Coachella crossover we’ve ever gotten was Zendaya’s surprise performance at Labrinth’s 2023 set, ...

Urban Decay's 24/7 Lip Liner is just about the longest-lasting option on the market. The creamy gel formula has thousands of ...

Sacheu and Wonderskin's lip stains are always going viral on TikTok, so I tested both out for a month to see which one is ...

To complement the new liners, Merit is also introducing four fresh shades of Shade Slick Sheen, its beloved hydrating lip oil ...

From now until March 31, you can save 25% sitewide on bestsellers for eyebrows, face, lips, eyes, and even brushes. Just use ...

Achieve 2025's hottest makeup trend with these cherry red lipstick, eyeshadow, and blush must-have beauty products.