I've heard massive things about the Lip Tint after seeing it all over my feeds on Instagram and TikTok. And, the viral lip ...

LANEIGE is a cult-favorite beauty product in anyone’s makeup bag or nightstand. If you’re seeking a new lip balm that ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Achieve 2025's hottest makeup trend with these cherry red lipstick, eyeshadow, and blush must-have beauty products.

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

While Merit’s new Signature Lip Liner just dropped on Tuesday — along with a Lip Duo featuring the brand’s Shade Slick Tinted ...

With Rhode leading the trend on TikTok, sales of lip treatments are soaring by double digits, with peptides remaining the ...

Hailey Bieber's Rhode line of beauty and skincare is so good that even other celebrities with their own brands say they use ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

Nyx Cosmetics is releasing a collaboration with "A Minecraft Movie," which features blushes, highlighters, and more. Get a ...