Gabrielle Union swears by this lipgloss and it's 25% off right now. Stock up on the ultra-flattering formula before it's gone ...

Any beauty fan worth their weight in lip gloss knows that packaging has a way of pulling you in (and, yes, often making up a big chunk of the product’s cost). Those sleek, Instagram-ready designs?

AKA things that do more than one job or simplify your routine for quicker, effortless results — yep, you're not dreaming.

But fortunately, savvy beauty sleuths have discovered that not only is Maybelline’s Color Sensational Lipstick in Rosy Risk an excellent color match for the discontinued Mac lip color, but it has the ...

Dominating 2025 since day one, SZA is stepping into her entrepreneurship era with her own beauty brand, featuring lip glosses ...

In fact, the quality and type of lip oil Aldi’s selling is so similar to others out there, like Charlotte's Magic Lip Oil ...

Achieve 2025's hottest makeup trend with these cherry red lipstick, eyeshadow, and blush must-have beauty products.

The basketball star is a fan of Serena Williams’ beauty line WYN. “Oh my God. I use their stuff all the time, especially when ...

The clean beauty brand has doubled down on its commitments to the planet and hopes to inspire others to do the same.

As major mass retailers scale back diversity initiatives, BIPOC brand founders face new hurdles, ushering in a strategy shift ...

A new generation of beauty brands are seeing growth boom overnight, but a strategy beyond social media is needed to go the ...