Cano Water wants to challenge the Evians of the world, as it champions canned water as a “realistic solution” to the plastic waste generated by bottled water.

In the opening frames of Liquid Death’s debut Super Bowl ad, a white and gold can emerges with a splash, surrounded by ice, copying classic beer commercial tropes. While the brand name is ...

Scientists led by Prof. Liu Jing from the Technical Institute of Physics and Chemistry of the Chinese Academy of Sciences ...

Liquid Death, a brand that sells water in beer cans, achieved a $1.4 billion valuation in 2024. WSJ goes inside how it is disrupting the packaged water industry by marketing itself as the counter ...

Liquid Death's first national Super Bowl ad, from its in-house creative team, says it's okay to drink on the job.