L.L. Bean will open its new Bridgewater store July 25 with grand opening giveaways, activities and a $10K donation to the local YMCA.

Clothing catalog Fall 1964 - L. L. Bean, Inc.: Topics sizes, leather, weight, size, zipper, weighs, lined, moccasin, length, medium, high grade, water repellent, heavy duty, elk tanned, hand sewed, ...

Apparently, you’re buying the experience, narrative, and subculture that goes with coffee. A deep brew into beans, branding, and a generation that’s willing to pay.