My Instagram Explore page has morphed into a never-ending stream of dewy, glass-skinned girls making homemade gummies or ...

The highly-anticipated Sephora Spring Sale 2025 is in full swing, and this year's markdowns are truly better than ever. From ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Dermatologists recommend this squalane and marine algae-infused eye cream from Biossance's, which earned the title of best ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

Riley new formulation in 18 months (!), this glossy, blue gel balm is all about hydration. Melting into a silky cleansing oil ...

“ [Cream blushes] give the most natural, non-cosmetic effect, adding an awoken quality to the skin,” says makeup artist Romy ...

This April, we're being showered with new beauty products. Yet there are only a few that deserve a spot on your shelf. Makeup ...